About Us

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West Radiators is part of SMR Enterprises Ltd., a swiftly-growing and thriving company based in Portsmouth, Hampshire. We have for the last 14 years specialised in the supply of bathroom brass-ware, furniture and heating products to both trade and retail customers.


As our original web shop (www.smrbathrooms.co.uk) gained popularity, the range of items offered grew alongside it. This resulted in many types of radiators, radiator valves and radiator accessories being added to what is effectively a bathroom-themed website. In an effort to refocus SMR Bathrooms and to offer ease of shopping for our customers, our column radiators and cast iron radiators got their own dedicated sites (columnradiators4u.co.uk and castironradiators4u.co.uk, respectively) while our newest addition, Radiator Valves 4u (radiatorvalves4u.co.uk) was developed specifically to offer a full-service shopping portal for our wide range of radiator valves and accessories. This site allows us to offer the best possible service for customers looking to get the perfect finishing touches for their radiators.


Supporting The Living Wage Foundation - SMR Enterprises Limited is proud to support the Living Wage Foundation http://www.livingwage.org.uk/. We believe that all UK companies should pay the living wage to their employees, this is why we are happy to pay a living wage from the very first day a new employee joins us. We value our employees' well-being, and recognize their skills, experience, and the effort they put in to making our company, and your experience, excellent.


Meet the Team

Company premises photoThe Sales Team - Nick, Sam, Liam and Ross

Our sales team have been working within the company and the heating industry for many years. With a combined experience of more than 20 years, they have a wealth of experience and product knowledge to share with you. Our friendly sales team can answer your questions and help you select the right valves and accessories for your radiators.


The Warehouse - Jamie, Paul, Tim, and Daniel

Goods are despatched from our own warehouses in Portsmouth on the south coast and an additional select few depots across the UK. Our warehouse team here works tirelessly to offer a same working day despatch service for products leaving our Portsmouth warehouse facilities and makes sure that our customers get exactly what they've ordered without fuss or stress.


Customer Service - Laura

We pride ourselves on our high standards of aftersales, and as customer service supervisor, Laura makes sure all customers' questions are answered and any potential challenges are quicky resolved. With a wealth of experience in customer relations and first-class product knowledge, all our customer service agents are here to provide all our customers with peace of mind and pleasant experience.


Marketing and Website Maintenance - Matthew, Ben, Francesca and Thai

Developing, maintaining and marketing our websites is key for our customers to see what products we sell and to learn of the many new and exciting ranges we add on a regular basis. Being responsible for marketing, Matthew ensures our websites are visible and makes searching for our products an easy experience for our customers. Ben and Thai develop our new websites, produce our product imagery and videos which enables our customers to see products in all finishes, sizes and orientations. As well as website development, Francesca provides the team with accurate and high quality data and assists in the administration of products and images on our websites.


Administration and Accounts - Debra and Alek

Our Project Officer Debra does most of the internal reporting, analysis, and communications, keeping projects running smoothly and efficiently, and everyone in the company on the same page, while Alek manages accounts and ensures our prices are always correct and competitive.


Photo of the company staffManagers - Shaun, Steve, Paul and Jill

Founding, running and developing the company for 14 years, Shaun and Steve both come from a strong mechanical engineering background. Both time-served apprentices, they have a combined engineering experience of more than 26 years prior to embarking on this enterprise. Taking the company from strength to strength over the past decade the pair are proud to manage a company that offers quality products at competitive prices, via a high level of customer service.
Our General Manager Paul is in charge of the day-to-day running of the company from logistics to liaising with suppliers and overseeing both trade and customer relations. As the head of employees and HR and with over 20 years of management experience, Paul maintains the open, easy-going, employee-friendly atmosphere at the company.


As a company we believe that online retail should be an easy, quick and positive experience for all people. We strive to offer the best products, with unsurpassed service, at the lowest prices possible and ensure that our customers are confident when they buy from us. If you feel we are missing a service, or if you think we could improve the way we do something, feel free to contact us with your suggestions.